Creator Collective: MET Gala
Services
EXPERIENCES & ACTIVATIONS
ROLE
Creative
Client
YouTube
Info
Youtube's objective was clear: reimagine the Met Gala as a shared, embodied experience. One that translated fashion’s most exclusive night into something immediate, personal, and participatory for creators and guests.
I developed a series of arrival rituals and portrait moments that reframed the red carpet as an intimate sequence rather than a spectacle. Through spatial choreography, tactile gestures, and self-directed capture, the experience shifted emphasis from observation to presence—allowing attendees to step into the moment, inhabit the glamour, and author their own interpretation of arrival.
